Are you denying or dealing with the
obvious dangers in front of you?
A "gray rhino" is a highly probable, high impact yet neglected threat: the love child of the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after clear warnings that all too often go unheeded. The 2008 subprime crisis and its aftermath, the devastation that followed Hurricanes Katrina and Sandy, the new digital technologies that have upended the media industry, climate change, crumbling infrastructure and bridge collapses... Why are we so bad at confronting obvious dangers before they spiral out of control?