Most scientific studies report risk measures, such as relative risks, odds ratios and averages, with 95 percent confidence intervals (95% CI). A 95% CI around a risk measure means that there is a 95 percent chance that the "true" measure falls within the interval. Because there is random error in studies, and study populations are only samples of much larger populations, a single study does not give the “one” correct answer. There is always a range of likely answers. A single study gives a “best estimate” along with a 95 % CI of a likely range.
Headings and subheadings. When you specify a title for a particular section or paragraph, you need to ensure that it catches the reader’s eye. In order to do this, it is not necessary that the words used create sensationalism; it would not sit well on your research paper tables of contents. Instead, you need to make it sharp and crisp and convey the message in as few words as possible. For instance, if you are doing a research paper on marketing; a title that reads: ‘customer is king – myth or reality’ would sound much better than having a staid title like ‘the importance of a customer’. It is necessary that as a student, you are able to realize the subtle differentiation between attractiveness and sensationalism. The latter is not favored in a research paper.